Jon Santiago for Boston Mayor
January 2021 - July 2021
In January, I started as a volunteer.
By March, I was the Director of Digital Content and Scheduling.
By the Numbers:
— Grew each social platform’s (Twitter, Instagram, Facebook) following by at least 15% under 5 months
— Organically garnered over 1.6 million impressions on Twitter and organically reached over 115,000 accounts on Facebook
— Produced at least 4 high-quality videos a week spanning direct-to-camera, staff profiles, narrative, event recaps, and policy explainers, and fundraisers
My Work:
— Managed the candidate’s time and master campaign calendar, including overseeing all pending and approved events, communicating with hundreds of requesters, and coordinating interdepartmental event schedules.
— Managed and wrote the copy, content, and schedule of all social media accounts with over 12,000 followers total across Twitter, Facebook, Instagram, TikTok, including handling all digital rapid response and crisis communications.
— Built, managed, and executed an interdepartmental digital organizing program.
— Filmed and photographed all campaign events while consistently updating social feeds with live updates on each event.
